Invest by Sponsoring AAYSA: Whether you consider it a charitable donation or advertising, the National Alliance for Youth Sports concludes that supporting youth sports delivers mutual benefits. Accordingly, they identify six reasons why businesses should sponsor a youth sports organization:
Increase Awareness: Each sponsorship package has benefits: Banners, website advertising, and club apparel can all display your business logo giving valuable exposure to the parents, families, coaches, and officials.
Positive Perception of Advertising: AAYSA is an established organization in the North DFW area with a highly regarded reputation. Youth sports in general are viewed as a positive way to promote a brand. Parents are receptive to companies that support local sports.
Help Promote Youth Participation: Membership fees cover most of the costs of our program and sponsors help keep the fees low. Lower fees enable more young athletes to participate and receive the many benefits of sports.
Excellent Value: In comparison with other advertising channels, AAYSA provides excellent value and should be included in your marketing mix.
Goodwill: Make a positive contribution to your community. Your customers will react favorably knowing that your business understands the impact and importance of youth sports. This perception fosters loyalty among current and future customers.
Possible Tax Incentive: AAYSA is a 501 (c) 3 non-profit organization; businesses may get a tax break for making a charitable donation.